Underpinned by the power of analytics and real-world evidence.
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Scientific communications
& publications
Applying insight-driven planning processes, we support cross-functional client teams to develop their core scientific narrative and communicate it with impact.
From intelligent literature monitoring and scientific development, through to publications planning and deliverable execution, we help you tell your scientific story with relevance and resonance:
- Scientific branding, platform and lexicon development
- Strategic publications planning, peer-reviewed deliverables management
and maximizing impact - Enhanced analytics, engagement and outcomes metrics strategy and execution
- Internal scientific communications and medical affairs strategy development
- Content development for today’s omnichannel world
Medical education
Applying user-centred design thinking, we build innovative, omnichannel programmes that can speak to a multitude of different medical audiences. Truly great medical education must be founded on genuinely actionable insights, and through our insight-based planning process, we are able to build programmes that solve problems, overcome barriers, and ultimately change practice.
Together we can build medical education programmes based on clearly defined KPIs that cut through and deliver personalised learning journeys for healthcare professionals and patients:
- Disease area education
- Congress activities including booths, satellite symposia
and competitive intelligence - Peer-to-peer communication via live meetings, online communities
and social media - Consensus building and mobilization
- Insight generation and advisory boards
- Behaviour-change design and outcomes
- Healthcare professional online communities
Access pathways & outcomes
At ApotheCom, we combine the scientific rigor of a medical affairs agency with the business acumen of a market access management consultancy, powered by the analytics and evidence development capability of a health economics unit.
Our teams work with clients to define and communicate the genuine value of an asset, ensuring the value is contextualised and understood by the wider medical community:
- Patient and treatment journey mapping
- Value proposition and messages
- HEOR publications
- Payer education
- Key account manager strategy