APOTHECOM ASSOCIATES LLC AND HEARTBEAT DIGITAL, LLC ANNOUNCE STRATEGIC PARTNERSHIP
Launch "PresentationEngine" as First Fruit
of New Venture
YARDLEY, PA AND NEW YORK, NY — December 17, 2001 — ApotheCom Associates LLC and Heartbeat Digital LLC today announced the formation of a strategic partnership that will apply state-of-the art technology to enhance medical communications programs in support of pharmaceutical products and medical devices at all stages of the pharmaceutical lifecycle.
"ApotheCom was built on the core principles of strong strategic thinking and sound scientific knowledge. The educational content we develop will now be enhanced by its dissemination through the full spectrum of digital media," says Neil Matheson, President & CEO of ApotheCom.
The companies have codeveloped several digital products that will be marketed and sold together. The first of these is a slide selector tool known as "PresentationEngine". This interactive tool includes a number of industry leading features, including the ability to browse and search hundreds of slides by keyword or topic and to create custom slide kits at the click of a button. PresentationEngine also suggests additional slides based on those chosen and can help presentations comply with regulatory guidelines.
"PresentationEngine combines Heartbeat's digital development skills with ApotheCom's scientific expertise," commented Bill Drummy, President of Heartbeat Digital. "We're very proud to be able to make this kind of advanced functionality available to the healthcare, pharmaceutical, and biotech industries," he added.
Additional products in late-stage development include a speaker bureau management system and an Internet-based key opinion leader management tool. Publication planning and journal selector tools are in the early stages of development.
ApotheCom Associates is a leading medical communications company offering new dimensions in medical education, advocacy development, and publication planning to the pharmaceutical, biotechnology, and medical device industries. ApotheCom is headquartered in Yardley, PA and employs 103 people in its Boston, San Francisco, and Yardley offices.
Heartbeat Digital is a Web developer providing strategy, design and technology solutions. Heartbeat's dedicated healthcare practice is currently building Web sites for Merck, Memorial Sloan-Kettering, Becton Dickinson, and the Leukemia-Lymphoma Society.
Contacts:
ApotheCom Associates LLC
Neil W. Matheson
President & CEO
(215) 550-8302
neil.matheson@apothecom.com
www.apothecom.com
Heartbeat Digital
Larry Cohen
VP and General Manager
888.941.2240
lcohen@drumbeatdigital.com
www.heartbeatdigital.com
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